Being a realtor that specializes in the Okanagan Market I can provide current information on the marketplace such as price, number of offers or what buyers are looking for in the marketplace. This will allow me to help you make an informed decision on what to price your home and provide guidance throughout the process.
With my expertise, I can ensure that your property is marketed effectively in order to gain maximum exposure from other buyers and real estate agents. The ultimate goal of my marketing plan is to ensure we are able to generate interest and multiple selling opportunities. Please see below for my detailed marketing plan.
If you’re serious about selling, you can’t rely on online calculators to estimate your home’s value. Your home’s value is influenced by recent sales activity, the competition it will face in attracting buyers, the home’s condition, and the marketing strategy it will use to build up demand.
Without a real assessment, your home could sell well under its potential value… leaving you with less equity to save or invest. The only way to get an accurate assessment of your home’s value is to have a licensed professional
- Evaluate the condition of your home
- Analyze its potential against the competition
- Create a custom marketing plan to attract buyers
If you are thinking of selling your home and would you like to know your home’s estimated value? My FREE service provides you with your property’s current market value and suggested selling price! Just fill out and submit the form below, and we’ll analyze the comparables, local trends and other local market data to provide you with an up-to-date and accurate estimate of the worth of your home.
First, I acquire local market info by previewing similar or competing homes on the market. These homes are what buyers are using to gauge what they are getting for their money. Home sales data only provides one dimension of potential value. Having knowledge of what’s on the market, what homes are going under contract for, what they are selling for is key to getting a real assessment.
The next step is to analyze your home in person. When I assess your home’s value, I look at the Location, Architecture, Interior Structure, Outside Areas, and the Overall Condition of your home. These factors are weighed against the competing inventory buyers are previewing as they search for homes.
These factors are what buyers will both consciously and unconsciously consider when ranking and valuing what a home is worth to them. Remember, a home’s true value, regardless of assessment, is the price an able buyer is willing to pay.
What I Consider in Assessing Home Values
When it comes to your home’s value, I look at and assess:
- The location or neighborhood is more desirable than similar homes on the market.
- How schools, lifestyle features, and neighborhood affect demand.
- The architecture and exterior structure is consistent, superior or inferior to other homes in area.
- The era or genre (Modern, Victorian, Ranch, Cottage, etc.) add a premium based on current design trends.
- How the floor plan and room size proportions of the home compare to other homes on the market.
- How the Kitchen compares to others on the market (updated or outdated, floor plan, appliance packages).
- How the Master Suite compares to others on the market (size, first/second floor, updated or outdated, etc).
- How the Master Bath compares to others on the market (updated or outdated, shower and bath, flooring).
- How views, outdoor living areas, or recreational areas affect value (pools, ponds, patios, etc.).
- How the landscaping and hard-scaping compare to the market.
- Repairs or maintenance are needed to compete with other homes.
- Curb appeal projects are necessary to be consistent with others on the market.
- How the condition of the home is compared to similar homes on the market.
Pricing Strategy – Are you priced right?
Once I’ve established your home’s value, I create a pricing strategy to attract the right offers. A common mistake is to price the home well above market value. A sure-tell sign a home is overpriced is when there are few or no showings. Buyers are rejecting the price of the home.
Typically, an overpriced home will sit on the market for a while and then the seller will drop the price. Once the market senses the weakness, you can expect low offers, with buyers not trusting the assessment of the home’s value. Instead of selling your home, you will aid in the promotion of your competition which will result in the sale of their home. An overpriced home forms an unfavourable impression, people will be perplexed as to why your home is still on the market, assuming that something is wrong with it. In the end, you as the Seller may end up losing money and may be forced to accept a lower price. Being overpriced, can also result in the possibility of appraisal issues. Your buyer’s lending institution’s appraiser must concur that the home is worth the asking price. The loan may not be granted if the appraiser believes the price is inflated.
When you price your home correctly “in the market” you will generate a lot of interest. Buyers’ interest translates into demand, which can lead to lots of showings and, hopefully, multiple offers. My goal is to get you the most money for your home as quickly as possible while making the process of selling your home a stress-free experience.
Marketing Plan for Your Home
When it comes to finding potential buyers for a home, there are critical steps that must be taken before you list it for sale… steps that determine whether or not your property will be discovered by buyers searching for homes.
Unfortunately, most agents upload poorly taken photos into the Multiple Listings Services and hope the price sells the home. They don’t know whether your home can be found online.
Contact me today to discuss my marketing plan to sell your home!